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Sep 25 2017

Akihabara shoppers peek through the mask in Kamen Joshi’s Yahoo campaign

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Kamen Joshi’s strict rules normally forbid them from removing their masks outside the the P.A.R.M.S. Theater, where they perform over 1000 shows a year, but shoppers outside Akihabara’s Yodobashi Camera will get a chance to literally see behind the mask in a special “Follow Me!” campaign display presented by Yahoo! Japan.

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The display will run from September 25-29, 2017, and features Kamen Joshi’s iconic hockey masks. Viewers must put on headphones and bring their faces close to the masks to look through the eyes, where a special “up-close” video greeting from one of the members without her mask will play. (see preview below)

Visitors can also scan a special QR code to view exclusive Kamen Joshi contents when they sign up to follow news alerts via Yahoo! Japan.

https://follow.yahoo.co.jp/promo/followme/index.html#kamenjoshi

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UPDATE! Check out the video of Kamen Joshi members surprising viewers in-person in Akihabara.