Interview by David Cirone
March 22, 2019
As one of the world’s most popular J-Pop groups, Perfume continues to take new challenges in stride, launching their 4th world tour this year with multiple U.S. stops including their debut appearance at the Coachella Music Festival. NOCCHi, KASHIYUKA, and a-chan talk fashion, technology, and french fries before their first U.S. show in New York on March 30.
It’s impossible to think about Perfume without envisioning your strong fashion image. How does the fashion of the group help the power of your music?
NOCCHi: First of all, because of our fashion, people can tell who each of the members are. When we found our style, our characters were set and it’s been our motto ever since to keep them. Also, every time we release a song or go on tour, we know that people look forward to our fashion as well, which is nice.
KASHIYUKA: I think our fashion adds more to the songs because of the details in the fabric texture, colors, and design. That’s our way of presenting a song or project to the listeners. For example, when we first heard the song “Spending All My Time”, it felt very much like a “club style” song which might give you an image of sexy type outfits with lots of bare skin. But we controlled the image and made it more “Perfume”-like by wearing school uniforms on the music video to show that those school girls were trapped in a magic academy. To represent the ever-lasting future of the song “Mugen mirai”, we used soft, transparent fabric. Fashion adds to and expands the world of the song.
VIDEO: “Spending All My Time”